Product Marketing
Specialist

We’re looking for a highly talented and ambitious Product Marketing Specialist to join our team and help us to develop our product marketing further and contribute to our success.

Job Title: Product Marketing Specialist
Location: West Midlands
Salary: £30-40k & Benefits
Reporting to: Director of Marketing, Enreach UK

Introduction

A rare and exciting opportunity has arisen to join a fast-growing European telecom & tech company with a rapidly expanding product portfolio and strong financial backing from one of the largest VCs in Europe.

The business plan is to become a major player and disrupter in the European Telco UCaaS market. With a 20-year history, it’s more than ready to take that next step!

We’re now looking for a highly talented and ambitious Product Marketing Specialist to join our team and help us to develop our product marketing further and contribute to our success.

The Role

This is an excellent opportunity for a talented Product Marketing Specialist to join us, reporting to the UK Director of Marketing while working closely with the European group-wide marketing team. This person will be responsible for driving and maintaining group-wide product launch strategies and campaigns in collaboration with product managers, sales, and proposition marketing teams. Based on the needs of the business, you will create and deliver promotional marketing campaigns, conduct customer research and produce compelling content for various media platforms that will reinforce and elevate our positioning in the market.

Working from the UK for Enreach and its group-wide portfolio, you will be more than a product marketer who is up to date and well informed on our portfolio. You must be a self-motivated, experienced and dynamic product marketing professional with a good understanding of the telecom and tech market space and group-wide dynamics. You will need to demonstrate your ability to inspire, support and challenge in equal measure.

Reporting to the UK Director of Marketing and having a close link to Group Marketing and Group Products & Services, you will be a significant part of the Marketing Team in the UK business as well as of some of our European teams. You will be based from our Head Office in Telford with the opportunity to work remotely from time to time.

Key accountabilities:

  • Delivering on promotional marketing campaigns, collaborating with your local UK Marketing team as well as with Group Sales, Group Products & Services and Group Marketing
  • Creating editorial and content creation calendars for various media platforms and outlets, aligned with Group Marketing
  • Conducting customer research to determine a target audience’s needs, wants, habits, interests and other relevant factors used in creating targeted marketing campaigns
  • Reviewing the progress and success of a campaign, adjusting or pitching ideas for new campaigns
  • Producing and maintaining (product) marketing collateral and briefing of external agencies supporting in these activities, making this available for the UK and other markets
  • Content creation for blogs, product updates, pre-announcements, social media posts, interviews, advertorials, etc.
  • Contribute to the organisation of (physical and online) partner / customer events, supporting local market needs

Who we’re looking for

An experienced and hands-on Product Marketing Specialist with a demonstrable track record of exceeding expectations, ideally in a high growth environment within the Telco, Unified Comms (UC), IT or CCaaS environment, with strong (product) marketing credentials gained along the way.

Obviously, you will be ambitious, self-confident and a great communicator, keen to make a difference both in the UK and across the European group. You will be keen to demonstrate your experience and skills.

You will be the number one for developing and taking our product marketing to the next level.

Some of the key attributes we will need to see on your CV and at interview will be;

  • Setting clear, ambitious and achievable targets for all product & proposition marketing activities and promotional campaigns across multiple markets; monitoring, evaluating and feeding the insight back to plans, adapting the deliverables, and activating innovation and new ways of servicing the different markets
  • Exposure to working in a cross-functional environment
  • Experience of ‘going beyond’ and the drive and tenacity to see things through to completion
  • Demonstrate entrepreneurism and innovation
  • Educated to degree level with a sales and marketing background
  • Ability and commitment to work flexibly and collaboratively as part of a local team whilst delivering excellent product marketing initiatives together with group functions
  • A curious, intuitive, self-motivated and creative mind with the ability to influence others and get people on board with an idea or direction

What’s in it for me?

  • Be part of a fast-growing European telco & tech company and to make your indelible mark
  • Expanding business with ambitious growth plans
  • Competitive salary, benefits and the opportunity of exciting training programs (across Europe)
  • 23 days’ Holiday (more for long service)
  • Hybrid working available
  • Pension & Healthcare scheme, Life cover
  • Perkbox – access to over 250 discounts and lifestyle choices
  • Strong social ethos
  • Accredited Investors in People organisation
  • Most important of all, the opportunity to affect real-lasting and meaningful change

Interested?

If so, Apply today

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Enreach UK Ltd, Communications House, Hadley Park, Telford TF1 6QJ
Call us: 0800 097 6543 Email: enquiries.uk@enreach.com


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