Can advertising on hold really improve your sales?

Wednesday, 29th January 2020
On Hold Advertising

We’ve all been stuck on hold, listening to the same music for 10 minutes before giving up entirely, hanging up and phoning a different company. A frustrating process that we’re all too familiar with, but there’s an alternative. A business phone system with advertising on hold allows you to market your latest offers or company information to a captive audience, plus, it means no old pop song on repeat!

What is advertising on hold?

It’s inevitable that you will have occasions where you need to put your callers on hold. Whether it’s while you gather some extra information to help them or while you transfer them to a colleague. Advertising on hold allows you to play a message that advertises something of your choice, while they wait. This can be anything from company news, information on exclusive offers or special announcements. Advertising on hold can prove to be a cost effective source of information for current and prospective customers and therefore a vital feature of your business phone system.

How can advertising on hold improve your sales?

Incoming calls are usually the biggest source of enquiries for the large majority of businesses and so it’s fair to say that a large portion of your marketing budget is spent trying to entice people to call your business. However, your marketing shouldn’t rely on their decision to call you – you need to keep them on the line until your staff are able to answer and make the sale!

Your business phone should make, not cost, your business money. The advertising on hold feature is one of the easiest ways to do this. After all, the person has already decided to call you meaning they already have an interest in your business.

It also ensures that your callers are reminded that they aren’t waiting in a never-ending queue plus, it improves your brand image. We are sure you will agree that an advertising on hold message is a lot more professional than a stock song on loop! It gives the perception that you have thought about your callers’ interests and what could benefit them.

It’s not only exclusive offers and discounts that can lead to sales, but also information about your products and services. If you already know what your caller is likely to be phoning about you are able to provide vital information about your product or service that puts them one step closer to purchasing, when they ae taken off hold.

Still unsure if a phone system with advertising on hold is right for your business? Check out these statistics that back up the premise that advertising on hold will improve your sales:

  • 7 out of 10 callers are put on hold.
  • 60% of callers put on hold with no messages or music will hang up. Plus, 34% of those that hang up will not call back meaning a lost sales opportunity.
  • Over 15% of callers have made a purchase purely because of an offer they heard while on hold.
  • Callers are 25% more likely to stay on the line with advertising on hold.

We strongly recommend that you upgrade to a business phone system that offers the advertising on hold feature. After all, it is free advertising space!


Want to find out how our telephony solutions can help you increase your productivity and reduce your costs, or just some friendly, impartial advice on the best tools to make comms a breeze? Contact us today via our live chat, 0333 3603 723, or email enquiries.uk@enreach.com.

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Call us: 0800 097 6543 Email: enquiries.uk@enreach.com


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