DDIs, or direct dial numbers, can become a valuable part of your business phone system. As well as having a main switchboard number, your business can also set up individual numbers for staff members and departments. This of course means that your staff can give out their DDI to colleagues and customers who need to reach them easily, but it can also have great benefits for reporting on marketing campaigns and tracking call sources.
If your business has call recording then you can use your call reports to your advantage. If you are running marketing campaigns and are spending money to advertise on several different channels, you can use DDIs intelligently.
By using a different direct dial for your press activity, PPC, email marketing, website and social media etc, you will be able to log the number of calls generated by each channel, trace sales and track the ROI of your spend. This in turn means you can distribute budget efficiently and make sure you are putting more into the activity that is generating results.
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