Following our exciting rebrand to Enreach, we’ve sat down with our Chief Executive Office, Duncan Ward, to talk all things Enreach! Grab a cuppa, get comfy and enjoy the interview.
So, first off, what made you rebrand to Enreach?
Well, we’ve been part of Enreach for 18 months and this name change marks the next step in our 25-year history and opens a brand-new chapter. We are proud to be part of something bigger and are dedicated to building this brand together with our staff, our customers, and our colleagues across Europe.
What are you most excited about now that you’ve rebranded?
I’m most excited about the new products and services that are in the pipeline (and coming very soon) as they’re things that will genuinely allow our teams and customers alike to work wonders from wherever they’re based. We’re talking business-grade broadband for home workers, new and improved mobile solutions for totally unified communications, our very own contact centre solutions, and EPOS solutions as well!
Remote working isn’t going anywhere and now, with colleagues across Europe, we have the ability to create the tools and technology needed to truly make remote working simple for each business regardless of their circumstances. Isn’t that exciting?!
We are also committed to our customer experience and are continuously looking at ways for us to develop and improve. Becoming Enreach gives us access to new platforms, new expertise and will allow us to further support our customers.
How long has the rebrand been in the pipeline?
We’ve been considering a rebrand since we were became part of Enreach towards the end of 2019. While the ongoing pandemic did slow the process down, we’ve done the bulk of the rebrand in five months thanks to hard work by all of the teams both here in the UK and across Europe. We’ve always known we wanted to rebrand, and it’s been great to see each and every staff member totally on board with this change.
What would you say are the main values that have come with your change to Enreach?
Going beyond as a team has been a huge one for us, this rebrand has truly been a team effort. We also focus on bringing excitement every day and being open to change. I believe each Enreach employee really embodies these values and I’m very proud of that.
How does it feel to be the first direct business in the group to rebrand?
It feels fantastic! We’re really proud to be the first direct business to rebrand and to start speaking to our customers and go out to market as Enreach. We’re really happy to join Enreach for Service Providers, previously Centile, who’ve rebranded just before us and look forward to other members of the group potentially doing the same.
What goals are you looking to achieve as Enreach?
Now that we’ve rebranded, our focus is twofold. Firstly, to continually improve our customer experience, ensuring it is top-class time and time again. Secondly, we’re striving to become Europe’s unified communications leader, something that is very much within our grasp.
In the next few months we would like to bring a number of new products to the UK market including fixed-mobile convergence, flexible ICT services, CCaaS, Chat AI, EPOS and multi-channel sales solutions, as well as upgrades to our industry-leading cloud telephony solution, Enreach Contact.
What does creating contact magic mean to you?
Good question! To me, creating contact magic symbolises our team creating the tools and technology to ensure our customers can work wonders. It also means adding a bit of excitement to the telecoms world and proving that a company’s comms solution can truly transform their business in such a way that allows them to get ahead of their competitors and stay there.
Can you give us a sneak peak of what’s on the horizon for Enreach?
As I say, we’ve got some wonderful new products launching soon but in the short term we’re enhancing our existing services including our broadband and mobile offering. We’ll be doing everything we can to ensure our customers have totally unified communications.
We’re also making improvements to our platforms and customer experience as it is the most important thing to us. Plus, alongside our new look website which we hope you’re enjoying, we’ve got some fantastic new merchandise, some revamped vans and an updated HQ all of which you can see more of over on our Instagram profile.
Plus, once Government regulations allow, we’ll be reuniting our teams and celebrating our rebrand in person with one very purple party!