How do you turn no connection into no downtime?

Wednesday, 8th June 2022

We are all absolutely reliant on our internet connections. In both our professional and personal lives, being without a solid connection or WiFi signal means the technology and systems we use every minute of every day can be rendered redundant.

Up until a few years ago at least, an outage at home would be a pain. Any parent that has tried to explain to a child that Netflix is off because the internet is “broken” knows how long those hours seem until the connection is restored. Then, when March 2020 came along and working from home forced IT infrastructures to be tested like never before, our expectations of consumer and business broadband skyrocketed.

For businesses of all sizes, the reliance increases with every new team member, each new device added to a network or new customer using the free WiFi.

Despite the fact we all recognise this, are businesses doing enough to protect their internet connection? We all see that our reliance is only going to increase, but do we have a plan B in the event of an outage? Plus, are you using the best type of connection for your business and could optimising speed greatly improve your productivity?

Genuine Impact

One thing is for sure, panicking when the internet “breaks” or just waiting for it to come back online is not the best strategy when downtime can stall your business. Not as immediately impactful as an outage, but slow connections can be just as exasperating. The simplest of tasks can become impossible if the connection speed can’t keep pace.

Let’s consider a couple of scenarios at each end of the commercial scale.

First, a small independent coffee shop. Guest WiFi could be a genuine selling point – a place where customers can escape the office environment, but still connect to the business with a coffee and relax. Payments could be taken via their ePOS system which also controls stock management. No WiFi could result in cash only payments (who carries cash?) and manual receipts for stock control. A poor connection could be equally damaging. Slow WiFi (while better than no WiFi) is a frustration and could put off customers returning who either can’t work or has issues when checking out.

For major organisations, every minute of an outage could result in a loss in revenue and major staff inefficiencies. Tracking systems, finance software, collaboration tools, administration portals, facilities management—any activity where connectivity is part of the working day, an outage could bring productivity to zero. Poor broadband is so often cited by staff as being a barrier to progress and them performing to their best. In our own surveys, slow broadband is referenced as an indicator of the modernity of a business.

So what can be done?

It’s really difficult to say what causes an outage. Luckily, they are also uncommon but inevitable in some form or another, at some point. Hardware fails, software glitches, human errors – could all be a factor, but for our two scenarios above, let’s look at some solutions.

Meet Connectivity Backup from Enreach

Here at Enreach we have launched a rather nifty backup solution that is compatible with our broadband connectivity solutions. It couldn’t be simpler. We provide a router that you connect to your broadband/ethernet circuit as well as a mobile network. If the primary internet connection drops, the mobile connection will take over automatically. When the connection issue is resolved, the primary line will kick back in again. For small to medium-sized businesses like our coffee shop example, it is the perfect way to stay connected even in the event of a drop without losing any service.

The other end of the scale

So Connectivity Backup is perfect for some but where big business and enterprise level infrastructure is concerned, installing a second line is the way to go. That line, whether it be Fibre, SoGea, etc. can be utilised in multiple ways, from splitting network l­­oad, to direct routing to different sites. So, it can be more than just a failover – you’ll get performance upgrades so you don’t have to hope your network goes down to feel like you are getting value! There are lots of different broadband solutions, and we can work with you to find the right one for your business and your needs

No need to panic!

We hope this has got you thinking; how long could our business go without a connection? Do you have a plan if your internet does take a dip? Whether you need superfast fibre or a straightforward broadband solution, we can help. You don’t have to wait for a connection to be back up and running, because who knows how long that could mean you are stopped from doing what you do best.


Whatever suits your needs we can work with you to discover the best way to keep your business connected. We can explore ways to build in an appropriate level of resilience to your network, whether that is our brilliant new Connectivity Backup or a second line. We can also make sure the speeds are right for what you need.

If your business is affected by the immanent ISDN/PSTN switch off perhaps now is the perfect time to switch up your broadband. Again, let’s talk.

We are experts in everything business communication so let’s keep you connected and working wonders for your teams and customers.

For more about our Connectivity Backup solution or any of our connectivity options, don’t hesitate to give us a call on 0808 506 1837, email or use the chat feature in the bottom right of your browser.­

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Enreach UK Ltd, Communications House, Hadley Park, Telford TF1 6QJ
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