Your business phone system could make you money

Tuesday, 20th March 2018

Your business phone system shouldn’t just be viewed as a bill that leaves your account every month and a device that sits on your desk (or lives in your pocket). It should be a solution, installed to equip you to succeed at your day-to-day business challenges and, if used efficiently, help you make money.

Here are just three key ways to start getting the most out of your communications technology.

Improve your brand perception with auto attendant

A well-considered business phone system can dramatically improve the way your company comes across to your customers, partners and prospects. With a professional greeting, streamlined auto attendant, day and night modes, relevant call diverts and voicemail services, you can ensure that your callers have a seamless experience, quickly get through to the appropriate person and hang up with a positive impression.

You can also integrate your phone system with your desktop and your CRM system so that, when an existing customer calls you, their details and any notes attached to their account appear on your screen, allowing you to start the call with a more personal and informed greeting.

Even if you’re running a small operation, your phone system can boost your brand perception and enable you to appear professional at all times, creating happy customers that will keep coming back.

Boost your workplace efficiency with call management and recording

How many times have you taken a large order or an important message over the phone, only to hang up and wonder whether you’ve written down the wrong quantity, an incorrect phone number or misspelled an address? We’ve all done it, but these kinds of mistakes can cause delays, mix ups and ultimately prove costly to your business. With call recording, you can quickly and easily revisit conversations to double check details, solve any disputes and improve staff training.

With call management software you can also monitor all the calls that come in and out of your business, reporting on which staff are answering the phones quickly and seeing how many calls, and potential sales, you are missing out of hours. If your office opens at 9am and you’re receiving a large number of calls between 8am and 8:30am, your business could benefit from putting some processes in place to stop these calls from resulting in missed revenue.

By looking at your call data, and adjusting your processes accordingly, you could be one step closer to meeting your targets.

Upsell your services with advertising on hold

It sounds simple, but advertising on hold is one of the most effective ways of informing customers about all of the different products and services you offer. Not only can it stop customers hanging up when they’re waiting, reassuring them that they’re not lost in an abyss of calls and reducing perceived wait times, but on hold marketing turns wasted on-hold time into a valuable marketing space and provides the ability to upsell your services to a captive audience. Best of all, this air time won’t cost you a penny!

So, next time you pick up your handset or answer your mobile, think about how you could be getting more out of your telecoms set up. How could your business treat that bill that arrives every month as something that makes you money rather than just an outgoing?

Whether you have a traditional (on premise) system, a hosted solution or you are starting to think about upgrading your office telecoms, we can help you to keep talking to your customers and generate tangible results for your business.

Want to find out how our telephony solutions can help you increase your productivity and reduce your costs? Or are you just looking for some friendly, impartial advice on the best tools to make communicating a breeze? We can help! Contact us today via our live chat, call 0333 3603 423, or email

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Enreach UK Ltd, Communications House, Hadley Park, Telford TF1 6QJ
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