The Impact of Video Conferencing on your Business

Thursday, 4th July 2019
Impact of Video Conferencing

The way in which we conduct business has changed dramatically over time, with flexible and remote working on the rise and the demand for faster communication and information gathering increasingly rapidly. Technological advancements have given us the opportunity to interact when, where and how we’d like, ruling a business phone system, which was once the primary comms resource, now an option in a long list of ways to communicate.

For business, perhaps the most significant and impactful development in the world of communication is video conferencing.

What is Video Conferencing?

Video conferencing is a live meeting between two or more people, taking place across video-enabled devices. Allowing multiple people to interact face to face regardless of their location, Video Conferencing transmits audio, video, text and presentations in real time through the internet. Utilising a Video Conferencing solution for your business can have a multitude of benefits for you and your team, empowering them to be more connected, productive and engaged.

In what ways can Video Conferencing benefit my Business?

Reduced travel and expenses

With remote and flexible working on the rise for a large number of businesses, an increase in scheduled meetings is inevitable. With physical meetings, travel and accommodation costs can quickly add up, however with video conferencing, face to face meetings can take place regardless of the location of the attendees.

Improved Communication

With participants potentially calling into the video conference from a number of different locations, pre-determined start and end times are often agreed prior to the meeting. With this in mind, people are more inclined to conduct more intensive, goal-oriented discussions in order to get the most out of the allotted time they have. Meaning and intention within an email can often be misunderstood or misconstrued, whereas with a video conference there is the opportunity for clearer and more expressive interactions.

Happier staff and better employee retention

Cloud based video conferencing allows for greater mobility within your business and provides increased opportunities for flexible and remote working and therefore, happier and more productive staff. With a decrease in travel costs and long commutes, employees will discover a better work/life balance and use their time more efficiently. The relationship between remote and on-site members of staff won’t be compromised, as video meetings are still in real time, with meaningful face to face interactions, regardless of the locations of all who attend.

Device Integration

With cloud technology, you can combine your video conference phone system with a range of other devices, including smartphones, tablets and laptops. Information can be shared seamlessly and presented with ease, resulting in productive and more meaningful meetings. In the event that you don’t have access to your computer but need to host or share information in a meeting, you will be able to use any of your integrated devices to do so.

Increased engagement

In audio conferences, participants will often lose focus or daydream, particularly if the subject matter doesn’t provide opportunity for interaction. In stark contrast however, participants in a video conference are all visible to one another and therefore more inclined to use the communication skills that we all practice during a face to face conversation, leading to a greater level of engagement, focus and contribution. Collaboration is also easier, with participants making better, faster and more informed decisions.

Competitive Advantage

In regard to the benefits discussed here, it’s clear to see how and why video conferencing could provide your business with a significant competitive edge. With clear cost savings, increased engagement and greater productivity, video conferencing affords you and your team the opportunity to work in a more efficient, results driven environment with a unified approach to achieving success.

Want to find out how our telephony solutions can help you increase your productivity and reduce your costs, or just some friendly, impartial advice on the best tools to make comms a breeze? Contact us today via our live chat, 0333 3603 723, or email

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