Following our rebrand to Enreach, the importance of brand has never been more apparent, nor more exciting. Having been part of Enreach for 18 months, we decided the time was right to rebrand and make our commitment to the group stronger than ever.
We spoke to Duncan Ward our Chief Executive Officer about what our brand meant to him: “As the first direct business in the group to rebrand to Enreach, we’re excited to be launching the Enreach brand to the UK market and to be the first to actually interact with end users as Enreach. This means exciting new products on the horizon, updates to our customer experience and creating the tools and technology to ensure our customers can work wonders.
“As a brand, we are on a journey to become the go to communications providers for businesses as we see the inevitable rise of hybrid working, supporting them through this new normal and offering everything they need to work their magic. How will we achieve this? Simple. We’re going to partner top-class customer support with the right tools and technology for each business’ individual needs and situation, ensuring they have truly unified communications. Whether a team needs a cloud solution to connect staff across sites, business mobiles to keep talking on the move or business-grade broadband installed at home or at their premises, we’ve got their back. When you think of Enreach, you know you can expect a complete armoury of products and services to thrive as we navigate the future of the office.”
Duncan continues, “I believe what truly makes a brand is the values that are intrinsic to it. As Enreach, we have three core values; boing beyond, being open to change and bringing excitement. With these in mind, with every move we make, I genuinely believe as Enreach we’ll make a difference to our customers’ businesses.”
What does the importance of brand mean to you?