The most hated business jargon revealed in new study

Wednesday, 30th March 2022

Simple communications are the name of the Enreach game. So, we recently surveyed 1500 business owners to determine whether business jargon counteracts clear communication.

According to the nation’s office workers the phrase that was the most annoying was ‘blue sky thinking’, which means to come up with a completely new idea not limited by thinking or beliefs. ‘Think outside the box’ a phrase used and heard by many was voted the second most hated phrase. We found that 46 percent of people believe that people using the over-used phrases look like they are trying really hard to impress people, whilst 43 percent just find it irritating.

Our research shows that communicating effectively at work is vital, as so many of us haven’t got time to waste. Business jargon is clearly making that difficult, with the results from this study demonstrating that phrases like ‘blue sky thinking’ are unhelpful and even off-putting, and that people would prefer to understand more clearly what their colleagues mean.

At a time when we still may not be face-to-face with our colleagues, simple clear communication is one of the most important things that we all need. Jargon phrases are clogging up valuable time with vague ideas, when people actually need to be making the most of their work hours to maintain a proper work-life balance. As a business we make a conscious effort to avoid jargon and unhelpful acronyms and deliver first class, easy to understand communications to our customers.

If you would like to find out the full results, you can read the full survey here.

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