Time is precious, especially in the world of business. With on-hold marketing, you have an inbound captive audience patiently waiting to talk to someone. So, value their time and use your own time wisely with on-hold marketing.
On-hold marketing is the use of a telephone system to deliver a message while callers are on-hold. Now many businesses could use this feature, but many are leaving their customers in silence or listening to the same cheesy music on repeat. Being on hold does not have to be boring for your customers or prospects, this time can be used to inform them and, even sell to them. Still not sure about using on-hold marketing? Let’s take a deeper dive into the benefits…
The time you have to market to on-hold callers is limited, but they are a captive audience, so you should make the most of it. If customers are placed on hold, they’re more likely to stay on the line if they feel that their time is not being wasted.
A pleasant, professional-sounding message can reduce the chances of someone hanging up; it makes them feel valued as a customer. Even if you don’t have the time to answer your phone immediately, you can send a message to your callers about how much time and effort you’ve invested in your business and how important their business is to you.
With on-hold marketing you already have someone on the line and therefore, you already have their attention. All you need to do is give them a message that is relevant to them. It is important to remember that your message to them whilst they patiently wait on-hold is not an interruption, it’s an opportunity. You’re giving them something to listen to and therefore they will be more likely to pay attention than if you leave them in silence. During this precious time, you have with the customer, you can mention things such as special offers, new services, or products, or seasonal messages.
Your initial greeting should be warm and welcoming, after all, this may be the first impression that a customer or prospect will get of your business. On-hold marketing is a great way to get across brand identity and to establish a positive first impression. When leaving a message with the hopes to make your brand one thing to remember, don’t miss an opportunity to reinforce your brand by mentioning your company names and your brand values.
If you are still on the fence about on-hold messaging, consider that it is a free opportunity to reach a captive audience and one that could pay off with increased sales. For any friendly or impartial advice on how we can help you achieve this with our solutions don’t hesitate to give us a call on 0333 3603 723, or email email@example.com.