Why should video be in your communication strategy?

Tuesday, 20th November 2018

With a select number of desk phones now featuring built-in cameras, a lot of SMEs are asking whether video should be a part of their communication strategy and if so, why? We have broken down the benefits of including video in your internal and external communication strategies to help make the decision of your next desk phone a little easier.

Before we can explain why video should be a part of your communication strategy we need to break down what having a desk phone with video capabilities actually entails. Having a desk phone with video capabilities, such as NT Multimedia, enables you to have video calls and conferences with clients and employees. Plus, it means you can share your screen with your recipients as well, meaning you can go through documents and presentations where they can even write notes on your screen, all while each of you are in the comfort of your own offices.

A 2016 report by Adweek found that more than 60% of those asked were planning to increase their investments in video in 2017, proving that video communication is growing and growing due to its many benefits.  After all, adding video to your communication strategy ultimately allows for increased two-way communication between both your colleagues and clients.

Being able to communicate via video means that you are able to speak as if you were in the room without physically being in the room. This not only reduces your travel costs but it saves you precious time and makes your more accessible to a wider range of clients both nationally and internationally.

Video calls are well known to lead to more structured meetings with improved communications as participants will be forced to pay more attention to the video call than if it was just a voice call, after all if they are distracted by other things the other participants will see this. Video calling also leads to increased attendance in meetings and training, as it will be more convenient for people to get to a voice call as opposed to a physical meeting.

Video conferencing can lead to increased employee retention as it enables remote working so even if employees are unable to get to your office they will still be able to communicate as if they were physically there.

Furthermore, video conferences can lead to increased productivity and efficiency as they allow for more interactivity. Using video conferencing can be a tool for sustaining a competitive advantage over your competitors who don’t use it as it puts your external communication options a cut above the rest.

There are a number of further benefits that your business could utilise through using video in your communication strategy;

  • Increased flexibility
  • Effective method of communication
  • Improves staff training
  • Saves money and time

Ultimately, using video as part of your internal and external communication strategies enables your local business to go global all from your desk phone. Having video capabilities in your desk phone means that you can have remote employees and have more engaging meetings with your clients as well as increasing productivity within departments.

Want to find out how our telephony solutions can help you increase your productivity and reduce your costs? Or are you just looking for some friendly, impartial advice on the best tools to make communicating a breeze? We can help! Contact us today via our live chat, call 0333 3603 423, or email enquiries.uk@enreach.com.

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Enreach UK Ltd, Communications House, Hadley Park, Telford TF1 6QJ
Call us: 0800 097 6543 Email: enquiries.uk@enreach.com

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